Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Robin Landa and Greg Braun
In Shareworthy, Robin Landa and Greg Braun provide a roadmap for cutting through digital clutter by creating advertising that people voluntarily seek out. It solves the “existential question” of how to connect in an age of ad-blocking by prioritizing purposeful storytelling that breathes air into culture rather than polluting it. This text matters today because…