Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz chronicles the founder’s dramatic return as CEO in 2008 to rescue the struggling global brand. The core problem it solves is how to reignite a company’s original soul and balance profitability with humanity during a period of massive corporate scaling. Today,…