Storytelling in Business: The Authentic and Fluent Organization by Janis Forman
Storytelling in Business by Janis Forman reveals how narrative is more than “child’s play”; it is a vital management tool for building trust and executing strategy. In an era of soundbites and cynicism, Forman demonstrates how “authentic and fluent” storytelling helps leaders connect with stakeholders to drive organizational performance. This book provides a rigorous framework…