Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Why do certain brands inspire near-religious devotion while others disappear without a trace? Patrick Hanlon argues that the world’s most iconic brands don’t succeed because of clever advertising—they thrive because they build belief systems.Primal Branding reveals the seven universal elements—the “Primal Code”—that transform casual customers into passionate believers. In a marketplace overflowing with noise, this…