How to Build an Online Business” by Bernadette Schwerdt
Launching and growing a successful online business can seem daunting, but with the right guidance, it becomes a structured, achievable process. In “How to Build an Online Business,” best-selling author and digital marketing specialist Bernadette Schwerdt breaks down the journey into a clear, five-step approach. This ultimate guide is designed to help both budding entrepreneurs and seasoned business owners maximize their online impact.
The three key lessons are:
- The proven 5 M’s for building an online business
- Why you need to know what business you’re in
- How to build your personal brand
Detail Summary
Step 1: Mindset
Mindset #1: Trust Your Crazy Ideas
The first step to entrepreneurial success is believing in your unique, sometimes unconventional ideas. These “crazy” ideas often pave the way for innovation and disruption in the market.
Mindset #2: Take Action
An idea remains just an idea without action. Schwerdt emphasizes the importance of moving beyond planning and taking tangible steps toward your business goals.
Mindset #3: Look Ahead
Successful entrepreneurs are visionaries. They constantly look ahead, anticipating market trends and positioning their businesses for future opportunities.
Mindset #4: Know What Business You’re In
Clarity about your business’s core purpose is crucial. Understand what value you provide and to whom, ensuring your efforts are aligned with your business’s true nature.
Mindset #5: Know What Problem You’re Solving
Identifying and solving a specific problem for your target audience creates a strong foundation for your business. This focus drives innovation and customer satisfaction.
Step 2: Minimum Viable Product (MVP)
How to Come Up with a Great Business Idea
Generating a viable business idea involves creativity, research, and validation. Schwerdt guides readers through methods to identify ideas with the potential for success.
What is a Minimum Viable Product (MVP)?
An MVP is a basic version of your product designed to test the market with minimal investment. It helps in gathering feedback and making necessary adjustments before a full-scale launch.
Anatomy of a Startup
Understanding the structural components of a startup, from team dynamics to operational workflows, is essential for building a resilient business.
How to Bumble Your Way to Success
Embrace mistakes as learning opportunities. Schwerdt reassures that stumbling through the initial stages is a common path to eventual success.
Step 3: Momentum
7 Questions to Ask Before You Build Your Online Business
Critical questioning helps refine your business concept and strategy. Schwerdt presents essential questions to ensure your business is ready for the online market.
Open Access, Open Sesame!
Leverage the open-access tools and resources available online. These can significantly reduce costs and improve your business’s efficiency and reach.
Marketplaces: Disrupting Legacy Industries
Online marketplaces have revolutionized traditional industries. Schwerdt explores how businesses can tap into these platforms to expand their market presence.
Software Hacks Every Startup Should Know About
Discover the software tools and hacks that can streamline your operations, enhance productivity, and support business growth.
How to Build an Information-Based Business
Information is a powerful commodity. Learn how to create and monetize content, establishing your business as a valuable resource in your niche.
Step 4: Marketing
Content Marketing
Content is king. Schwerdt provides strategies for creating compelling content that attracts and retains your target audience.
Social Influencer Marketing
Harness the power of social influencers to amplify your brand message and reach a broader audience.
How to Write Great Headlines that Get Results
Effective headlines are crucial for capturing attention. Learn the art of crafting headlines that drive traffic and engagement.
How to Get on Page One of Google
SEO strategies are vital for online visibility. Schwerdt offers tips to improve your search engine ranking and increase organic traffic.
Step 5: Motivation
How to Source Media Coverage for Your Startup
Media coverage can boost your business’s credibility and visibility. Schwerdt shares techniques for attracting media attention.
How to Pitch, Present, and Persuade
Master the skills of pitching and presenting to win over investors, partners, and customers.
How to Prepare a Great Presentation
A compelling presentation is key to persuasion. Learn how to structure and deliver presentations that resonate with your audience.
The Art and Science of Business Storytelling
Storytelling is a powerful tool for connection and persuasion. Schwerdt explains how to craft and tell stories that support your business objectives.
In Closing
Whether you’re just starting or looking to expand an existing business, “How to Build an Online Business” is a comprehensive guide. It provides practical advice, real-world case studies, and actionable steps to turn your online business into a success. Bernadette Schwerdt’s insights and strategies equip entrepreneurs with the knowledge and confidence to navigate the digital landscape and achieve their business goals.