The Social Animal by Elliot Aronson (with Joshua Aronson)
The Social Animal by Elliot Aronson (with Joshua Aronson) is a foundational text exploring the profound ways social environments shape human thoughts, emotions, and behaviors. The book solves the problem of understanding why humans act irrationally, conform to crowds, or commit atrocities by revealing the underlying psychological mechanisms. It matters today because mastering social influence,…